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被冠以“洗牌之年”的2023年，全球产业竞争进一步加剧，当“质的增长”取代“量的增长”成为新的发展引擎时，“做难而正确的事”成为了爱力蒙特重塑品牌价值，紧抓行业未来发展机会和窗口期的重要选择，以设计之名，以进击之姿，以有为之举，走出专属于爱力蒙特的高质量发展之路。
In the year 2023, global industrial competition has reached unprecedented heights, marked as the "year of reshuffle." As the driving force for development shifts from "quantitative growth" to "qualitative growth," it has become imperative for Element to pursue the difficult yet righteous path. This will help reshape its brand value, seize future industry opportunities, and embark on a path of high-quality development through design, innovation, and practical moves.
在“潭洲陶瓷展”+“春季陶博会”双展举办期间，爱力蒙特聚焦“设计”、“聚势”、“赋能”、“共成长”四大关键词，以设计驱动，积极探索未来潮流趋势，匠心独运打造全新系列；以“两大联展”+“国际工厂”发力，集聚发展新势能，打造品牌可持续发展“强引擎”，同时，以超强赋能团队组合打造，全面启动品牌赋能提升计划，激发终端“活力”，让成长不设限。
During the Uniceramics Expo and Spring Foshan CeramBath, Element focused on four vital keywords: Design, Momentum, Empowerment, and Co-growth. Driven by design, Element actively explored future trends and exquisitely created a brand-new series. The combination of "two major exhibitions" and "international factories" helped Element agglomerate fresh momentum for development, build a sustainable and robust engine for brand development, and launch a comprehensive brand empowerment plan through a powerhouse team to invigorate terminals and stimulate limitless growth.
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精彩看点 01
﹝奢华居所﹞
重磅回归，定档佛山
“再定义” 奢居美学
Luxury Home
A Comeback with a Difference in Foshan
Redefining the Aesthetics of Luxe Living
4月13日，「奢华居所」宣布重磅回归，定档佛山，并将由中国陶瓷总部、TC Design创思设计集团创始人覃思先生、广州设计周海外事务官、欧展（广州）总经理张思涵先生和爱力蒙特联合策展，探寻美好生活方式的价值表达，再次呈现极致体验之境，“再定义”奢居美学。
On April 13, Luxury Home announced its triumphant return in Foshan, curated jointly by Siza Cham (the founder of TC Design), Zhang Sihan (General Manager of Eurozhan Trading Guangzhou Co., Ltd., Chief Overseas Officer of Guangzhou Design Week) and Element. Together, we explored the values of beautiful living styles and presented a supreme experience of redefined luxurious aesthetics.
广州设计周「奢华居所」精彩实拍
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精彩看点 02
﹝砖筑新家﹞
爱力蒙特 × 索菲亚联展
“再定义” 一体化设计
Ceramics for New Homes
Element X Sofia Joint Exhibition
Redefining Integrated Design
4月15日，爱力蒙特与著名家居品牌索菲亚首次联合策展出品的「砖筑新家」主题展亮相2023佛山（潭洲）国际陶瓷展。在“整装热”风潮下，本次主题展专注用户体验，通过对消费者关键需求的重新审视，重新定义：产品设计+色彩设计+空间设计集成的墙地一体化设计，帮助消费者真正实现对理想家的打造。
On April 15, Element and renowned home brand Sofia presented the exhibition " Ceramics for New Homes" at the UniCeramics Expo 2023 in Foshan. Focusing on user experience, the exhibition redefined wall and floor integrated design by incorporating product design, color design, and space design that caters to consumers’ needs. This helped consumers build their ideal homes amid the "whole outfit" trend.
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精彩看点 03
﹝超强赋能﹞
爱力蒙特 × 覃思
全面启动赋能提升计划
Superior Empowerment
Element X Siza Cham
Comprehensive Empowerment Upgrade Plan
4月15日，爱力蒙特官宣与覃思先生达成品牌战略合作，以设计驱动，全面启动赋能提升计划，通过成立赋能导师团、开设覃思·中新设计私塾课、组织新加坡设计管理游学三大举措，赋能营销寻找从内到外喷薄的⼒量；赋能渠道，打造新增长引擎，激发终端“活力”，并助推品牌持续健康成长。
On April 15, Element announced a strategic partnership with Siza Cham, starting a comprehensive empowerment plan through design to boost marketing and channel development. Both parties implemented three major moves: establish an empowerment mentor group, offer private courses at Siza Cham's China-Singapore Design Academy, and organize design management study tours in Singapore. Element aims to create new engines of growth and invigorate terminals to foster the brand's steady and robust development.
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精彩看点 04
﹝聚势发力﹞
爱力蒙特 × ICMH
以瓷砖为媒，连接世界
Momentum for Growth
Element X ICMH
Connecting the World Through Ceramics
4月20日，马来西亚ICMH（国际陶瓷制造中心）在新闻发布会上向业内同行、媒体首次披露企业概况、市场布局和未来发展方向等重要信息，同时，提出ICMH也是一个让原创更安心，让设计更具价值的开放式国际平台，未来，将积极倡导原创设计和创新精神，持续将更优质的设计、产品、服务带给全球消费者。
On April 20, the International Ceramic Manufacturing Hub (ICMH) of Malaysia held a press conference, disclosing crucial information about corporate profile, market layout, and future development direction to the industry and media for the first time. At the same time, ICMH proposed that it is also an open international platform that promotes originality and values design. Going forward, ICMH will continue to advocate for original design and innovation, providing even higher-quality designs, products, and services to global consumers.
▲ 新加坡合发利集团 刘诗进
爱力蒙特作为中国建陶行业内首个设计驱动型品牌（BDD）的践行者，深知原创是产品的生命，早已将“尊重原创、保护原创、坚持原创”12个字写入品牌DNA中。此次ICMH的重大信息披露，让爱力蒙特更加坚信，通过ICMH源源不断输出的高质产品，能让品牌在行业发展的重要窗口期找到向上生长的契机，以瓷砖为媒，连接中国与世界。
As the first brand driven by design (BDD) in the Chinese building ceramics industry, Element has been committed to respecting, protecting and upholding the value of original design. With the significant disclosure by ICMH, Element firmly believes that the high-quality products provided by ICMH will be the engine for the brand's upward growth during this crucial window of industry development, connecting China with the world through ceramics.
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精彩看点 05
﹝新品首发﹞
爱力蒙特 × 覃思
奢华居所之轻复古的奢华主义
New Product Launch
Element X Siza Cham
Vintage Luxury of Luxury Home
在爱力蒙特的产品研发之路上，产品设计从来不囿于潮流。
In Element's pursuit of product R&D, design is not confined to trends.
当素色瓷砖依然大行其道之时，爱力蒙特提出“用设计拥抱生活”，以设计的眼光和智慧去关注未来，关注高品质生活的趋势变化，突破“同质化”重围，重磅推出2023匠心力作——奢华居所之轻复古的奢华主义，惊艳亮相“潭洲陶瓷展”与“春季陶博会”，以设计之美，重塑奢华新定义，让美极致绽放。
While plain-colored tiles continue to dominate the market, Element proposes to "embrace life with design," using a design-focused approach to look towards the future and observe trends and changes in high-quality living. Breaking through the homogenization of products, the brand has launched its 2023 masterpiece - Vintage Luxury of Luxury Home which showcases a light retro luxury aesthetic. The series made a stunning debut at the Uniceramics Expo and the Spring Ceramics Fair, redefining luxury through beautiful design and allowing beauty to reach its ultimate expression.
奢华居所之轻复古的奢华主义系列，灵感源自爱尔兰香侬河畔的千年古堡，其传承历史经典的文化艺术气息，以及延续千年的贵族奢华生活方式，被设计师用现代的设计手法融入到产品设计中，让瓷砖“蜕变”成为生活的底色，连通过去，承载现在和未来。
The series is inspired by a millennium-old castle by River Shannon in Ireland, its classic cultural and artistic atmosphere, and the luxurious lifestyle of nobility that has been passed down for thousands of years. Modern design methods are integrated into product design, transforming tiles into the foundation of living, carrying on the past and present, and shaping the future.
同时，本次新品将作为佛山「奢华居所」的落地产品，将奢的肌理与雅的气息，融入到空间各场景的生动细节之中，让奢华不再是浮于表面的美，而是深入内里的精致。
At the same time, this new product will become a landing product for Foshan's Luxury Home, integrating luxury texture and elegant breath into vivid details of every scene, turning luxury from superficial beauty into exquisite internal elements.
做难而正确的事情
大胆不设限
这便是现在的爱力蒙特
敢打破边界，破圈融合
敢直面挑战，迎难而上
敢颠覆创新，定义奢华
To do what is difficult but right
To transcend limits
This is what Element is doing
Break boundaries to merge beyond the norm
Face challenges and rise to the occasion
Seek innovation for new luxury
