品牌资讯 | 承载榜样力量，爱力蒙特载誉前行

　　榜样是什么？是表率、是标杆、是能让人学习的楷模……

　　What is role model? It’s an example, a benchmark, and a beacon for people to learn from. 

　　他不一定高高在上，但他一定拥有温暖人、鼓舞人、启迪人的力量，并能够以身作则，将最宝贵的精神、信念传递给身边的每一个人，同时用一言一行慢慢改变着这个世界。

　　Role models will never put on airs. They have the power to give warmth, to encourage and inspire others by taking the lead to pass on values and beliefs to everyone around and change the world with actions.

　　2022年9月23日，由腾讯家居|贝壳瓷砖频道、智造联盟、设计好物联合主办的「《榜样力量》2022腾讯家居|贝壳·瓷砖品牌盛典」在中国陶瓷总部盛大举行。

　　On September 23, 2022, the "2022 Tencent Haome | Shell · Ceramic Tile Brand Ceremony" jointly sponsored by Tencent Home | Shell Ceramic Tile Channel, Intelligent Alliance and Shejihaowu was held in CCIH.

　　爱力蒙特凭借领跑行业的设计驱动型品牌理念和强大的综合实力荣登“榜样力量”榜单，向行业展现出品牌逆势走强的强劲生命力，同时以“中新设计交流”IP为起点，向善而行发挥榜样的力量。

　　Element was included in the list of Power of Role Models for its industry-leading BDD vision and business strength that empower the brand against downward turn in the ceramic sector. Element also takes China-Singapore Design Communication Platform as a starting point to lead by the power of role model.

　　本次盛典中，爱力蒙特获“年度创新IP营销奖”；

　　Element was awarded Innovative IP Marketing of the Year in the ceremony. 

　　爱力蒙特首席产品官魏贝赞、新加坡合发利（中国）总经理陈在丰同时获“年度时代榜样领袖人物奖”；

　　Role Model Leader of the Year went to Banson (Element CPO) and Island (Hafary China). 

　　爱力蒙特品牌战略中心总经理纪宜获“《榜样力量》2022年度十大策划人”。

　　Jason (G.M. of Element Brand Strategy Center) was awarded Top Ten Planners of the 2022 Power of Role Models. 

　　在当下高度不确定的时代环境中，各行各业都需要榜样，需要像魏总、陈总那样对行业倾注所有热爱，藏大爱于心间，同时具备崇高理念、乐于奉献、追求卓越等精神的人去指引年轻一代砥砺前行，同时引领行业复苏，推动行业迈向高质量发展。

　　In an era where uncertainty dominates, all walks of life require to be led by the power of role models like Banson and Island who are fully engaged in what they do and what they love. The lofty vision, dedication and excellency in them power the younger generation to drive industry recovery and high-quality growth.

　　而爱力蒙特现正承载榜样的力量，不忘初心，为打造值得被世界尊重的中国品牌，继续前行。

　　Element is just a case of power by role model and beginning mind as it moves towards a world-respected Chinese brand in ceramic industry.