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消费升级浪潮的到来，声势浩大又潜藏暗涌，我们应该以怎样的一个态度去应对改变的发生？又该以怎样的方式去拥抱新时代的到来？
In the context of an increasingly drastic and fermented consumption upgrade, how should we prepare us for the ongoing changes? And how should we embrace the upcoming new era?
在第37届中国（佛山）陶瓷博览会举办期间，爱力蒙特作为中国建陶行业内首个设计驱动型品牌（BDD）的践行者，以全新展厅TREND HUB为纽带，借由每一处空间的元素表达，向每一位到访的合作伙伴、经销商、设计师、观众传递出爱力蒙特“以人为中心”的设计观、产品观。
Amid the 37th Cerambath, Element, the first to celebrate Brand Driven by Design(BDD) in China's building material and ceramic sector, conveyed its people-centric design and product concept to all partners, retailers, designers and visitors using spatial component expression connected with Trend Hub, its brand-new showroom.
以设计驱动
“产品+技术”在迭代中提速进阶
Advancing Product &Technology amid Iteration Driven by Design
设计，是爱力蒙特不变的核心！
Design is the most important part of Element.
放眼中国建陶行业，敢以设计思维驱动品牌未来发展的企业，爱力蒙特是首家。
Throughout china's ceramic industry, Element is credited as the first company that applies design thinking to driving the growth of a brand.
其中，品牌的设计创新源力之一则来自于团队20多年欧洲顶级瓷砖产品钻研经验，因为对产品的透彻了解，才造就了爱力蒙特一款款经典产品的惊艳亮相。
One of what inspired the brand design innovation is Element team's 20-year research on high-end European ceramic products. It's the thorough apprehension of the products that brings Element's product line to the market.
作为2022年夏季的倾力呈现，缤纷见筑系列承袭爱力蒙特独特的色彩美学，以“新生”为设计理念，创新工艺，全新打造光感更柔和、触感更舒适的天鹅绒面，融入更高端的新北欧色彩，设计出充满活力的现代配色，经典与时尚交汇，赋予空间设计更多“新生”的可能。同时，展现出新时代下，爱力蒙特在产品设计领域的不断进化与勇于革新的魅力。
As the feature product of summer 2022, ARCHVIEW sustains the distinctive chromatic esthetics of Element. A design thinking of renascence and innovative techniques enable more gloss-softened and tactility-friendly velvet finish blended with upscale New Nordic colors. The modern vibrant color palette created thereof is more of a celebration of trendsetting classics that empowers the renascence possibility in spatial design. Progression and bodacious innovations in design as proven by Element is clearly shown to honor the modern age.
本次陶博会，爱力蒙特除了缤纷见筑系列上新外，意大利高端岩板ARIOSTEA也首次在TREND HUB登场，其奢华设计与艺术观赏性同样收获了大家的一致好评。
Apart from the new arrival of AECHVIEW, ARISTEA—a high-end Italian sintered stone whose luxury design and artistry impress all visitors, also made its debut at Trend Hub amid Cerambath.
面对新消费带来的机遇与挑战，爱力蒙特正不遗余力地推动“产品+技术”的迭代升级，以进一步提升品牌的产品力。
Faced with both opportunity and challenge created by new consumption, Element tries to advance the iteration and upgrade of "Product & Technology" to further expand the product influence of its brand.
同时，聚焦时代审美趋势，贴合用户更高品质生活需求，爱力蒙特不仅引入WSPC、珍稀宝石等新型材料，而且将2021年意大利博洛尼亚展最新产品带回中国，丰富的产品矩阵，让消费选择更多元，让空间体验更舒心。
While focusing on esthetics trend of modern times and keeping align with customer's higher demand for quality living, Element introduced WSPC, Gem Glass, and other novel materials, including the latest products found on CERSAIE in 2021 into China in the furtherance of expanding its product lineups and providing more choices for consumers to experience a cozier space.
以设计之名
共话美好生活
Make Life Better In The Name of Design
今年上半年，爱力蒙特以打造中新设计交流IP为起点，向社会各界发出了“拒绝躺平”的最强音。作为中新设计交流项目的发起单位之一，爱力蒙特的这一举动引起了业内的广泛关注。
In the first half of this year, Element embarked on a new journey in a progressive gesture of rejecting "lying-down". Element, as one of the initiators of CSDC, has become the spotlight across the entire industry with this new project.
7月6日上午，中国中建设计院研究院环境艺术院院长马玮玮女士、高级室内建筑师、高级工程师中国建筑装饰协会材料应用分会副会长、中国室内装饰协会设计委副秘书长韩居峰先生、中国建筑装饰协会材料应用分会秘书长梁宏瑀女士、国促会制造与建筑专业委会长、智造联盟董事长金亚范女士一行莅临爱力蒙特TREND HUB进行参观交流，共同探讨新时代下人与空间、空间与元素、空间与设计、设计与生活的关联，同时，就如何推动中、新两国设计师交流活动提出了宝贵的建议。希望，以中新设计交流为平台，未来有更多的设计师在追光的道路上，找到光、成为光、散发光。
On the morning of July 6, Ms. Maweiwei(President of the Academy of Environmental arts of China Construction Engineering Design & Research Institute), Mr. Han Jufeng, (senior interior architect and senior engineer, vice president of the material application branch of China Building Decoration Association and Deputy Secretary General of the Design Committee of China Interior Decoration Association), Ms. Liang Hongyu(Secretary General of the material application branch of China Architectural Decoration Association), Ms. Jin Yafan(chairman of the manufacturing and construction professional committee of China Association for Promoting International Economic & Technical Cooperation, chairman of smart manufacturing alliance), and their delegation visited the Element trend hub to discuss the relationship among people and space, elements, design, and life in the new era. They also provided valuable suggestions on how to promote the exchange activities between Chinese and Singaporean designers. CSDC is expected to empower designers in their road forward.
与设计同行
向未来前行
Forward Together with Design
过去的5年，爱力蒙特从品牌、产品再到企业发展，稳扎稳打，实现了品牌从“0”到“1”的快速成长，成为了行业内不可忽视的一匹“黑马。同时，通过构建可持续的产品结构体系，造就了“惊于颜值，敬于品质”的产品魅力。
Over the past five years, Element has made a leap-forward in all respects, including brand, products and stable development. Its robust growth and transformation has powered itself into a strong dark horse in ceramic industry by creating a sustainable product mix featuring both stunning design and superior quality.
下一个5年，爱力蒙特将继续通过设计与技术的双重驱动，向下一个新高峰发出挑战！
In 5 years to come, Element will continue to work on its dual engine of design and technology as it looks forward to the new breakthroughs from the challenges ahead.
爱力蒙特其他相关：TREND HUB开业
